EFD974 - Developing a Personal Brand Online

Cible(s) de formation

Use the digital revolution to create and promote your personal brand online.

Contenu

Special features of new web platforms and their impact on consumer behaviour when creating and promoting one's personal brand online. Defining innovative digital marketing strategies in response to the strategic objectives of one's personal brand: website design, blogs, organic and paid search engine optimization, email, social media, and mobile. Implementing online marketing techniques to increase the visibility and influence of one's personal brand online. Managing your personal brand's online reputation and developing effective strategies to maintain it. Developing online monitoring to measure the impact of your personal brand online. Developing an online personal brand plan to maintain the effectiveness of your presence once the educational activity is complete.

Incompatible

EFD924

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