- 2e cycle
- 3 crédits
- École de gestion
Cible(s) de formation
Familiarize the student with the foundational principles of communication and marketing applied to the fight against doping in sports. To be familiar with the issues specific to anti-doping organizations, federations, clubs, and athletes. Master the issues related to the sports industry and marketing. Understand the impact of doping in sports marketing.
Strategic planning and image of Anti-Doping Organizations. Marketing mix. Sportainment. Internationalization of issues. Brand strategies. Value development, pricing strategies. Construction and management of a campaign in sports. Anti-doping communication tools. Advertising message. Major trends in sports marketing.