Aller au contenu

ADM669 - Strategic Management

Présentation

Sommaire

Cycle
1er cycle
Crédits
3 crédits
Faculté/Centre
École de gestion

Cible(s) de formation

To understand a strategic management model with a view to analyzing concrete senior management cases.

Contenu

Business strategy: products/markets, commercial benefits and business objectives. Environmental scanning: business sector and forces affecting it. Internal analysis: resources, organization and management preferences.

Préalable(s)

Avoir obtenu 66.00 crédits

Équivalente(s)

ADM661