A number of researchers have gained recognition at the UdeS thanks to the expertise developed in certain fields of the administrative sector. One of these fields is: Intelligent organizations.
Research on intelligent organizations analyzes business intelligence, sensory marketing, digital transformation, and Industry 4.0. Projects aim to create new management practices and business models adapted to the challenges arising from the digital transformation of organizations and the constant evolution of consumer behaviour, human resources, operations, and information systems.
Building on technological innovations and abundant organizational data of all kinds, researchers come together across specialties – IntelliLab, Groupe de recherche en marketing sensoriel (MARS), Pôle de recherche en intelligence stratégique et multidimensionnelle d'entreprise (PRISME) – and specifically seek to better understand the challenges posed by the Fourth Industrial Revolution.