Boivin, Caroline

Professeure, École de gestion
École de gestion Marketing

Coordonnées

Courriel


819-821-8000, poste 62359

Diplômes

(2001) Le partage de la technologie: Plus qu'une solution de rechange. Doctorat (Philosophiae Doctor). HEC Montréal.

(1992) Maîtrise sans mémoire (Maîtrise en arts). Université d'Ottawa.

(1989) Baccalauréat (Baccalauréat en arts). Université de Sherbrooke.

Présentation

Sujets de recherche

Ventes et commercialisation.

Disciplines de recherche

Marketing.

Mots-clés

alliances stratégiques, certification, consommation responsable, gestion de la marque, marketing responsable, marketing vert, stratégie mise en marché.

Intérêts de recherche

Compréhension des différentes facettes du marketing vert et analyse des stratégies de mise en marché des produits et services verts.

Langues parlées et écrites

Anglais, Français

Prix et distinctions

  • (2000) Prix de pédagogie. Université Concordia. (Distinction).

Publications

Articles de revue

  • Myriam Ertz Fabien Durif Agnès Lecompte Caroline Boivin. (2018). Does "sharing" mean "socially responsible consuming"? Exploration of the relationship between collaborative consumption and socially responsible consumption. Journal of Consumer Marketing, 35(4), 392-402. (Article publié).
  • Shobeiri, S, Rajaobelina, L, Durif, F, Boivin, C. (2016). Experiential motivations of socially responsible consumption. International Journal of Market Research, 58(1), 119-138. (Article publié).
  • Boivin, C, Parissier, C, Alle, A, Asselin Forcier, P, Langlois, S. (2014). Healthy Breakfast Cereals: What Do Consumers Want?. Journal of Foodservice Business Research, 17(1), 48-55. (Article publié).
  • Brieu, M, Durif, F, Roy, J, Boivin, C. (2013). What Triggers Consumers' Intereat Toward Sustainable Tourism?. International Journal of Sustainable Development, 16(3/4), 322-334.
  • Durif, F, Roy, J, Boivin, C. (2012). Could Perceived Risks Explain The 'Green Gap' in green product consumption?. Electronic Green Journal, 1(33), (Article publié).
  • Durif, F, Boivin, C, Rajaobelina, L. (2012). Is Generation Y Really Green?. Journal of Business and Economics, 3(6), 391-397. (Article publié).
  • Bernard Lapointe, S, Emond, S, Sicotte, A, Théoret, H, Boivin, C, Parissier, C. (2012). What are Consumers Looking For in Dark Chocolate?. Journal of Business & Economics Research, 10(3), 163-166.
  • Boivin, C, Durif, F, Roy, J. (2011). Buying Socially Responsible Goods: The Influence of Perceived Risks Revisuted. World Review of Business Research, 1(4), 191-201.
  • Durif, F, Boivin, C, Rajaobelina, L, François-Lecompte, A. (2011). Socially Responsible Consumers: Profile and Implications for Marketing Strategy. International Review of Business Research, 7(6), 215-224. (Article publié).
  • Boivin, C, Durif, F, Drouillard, J-B. (2010). Certification environnementale: la ruée vers le vert!. Organisations & Territoires, 19(2), 41-50. (Article publié).
  • Durif, F, Boivin, C, Julien, C. (2010). In Search of a Green Product Definition. Innovative Marketing, 6(1), 23-31. (Article publié).
  • Coderre, F, Boivin, C, Etabaa, I. (2010). Measuring Retailers' Commitment toward Regional Foods: The CIBLE-Chaire Bombardier Index. British Food Journal, 112(11),
  • Doucet, E, Boivin, C. (2009). HD DVD vs Blu-ray: The End of a Battle. Journal of Business Case Studies, 5(3), 11-16. (Article publié).
  • Roch, J, Boivin, C, Boucher, J. (2008). Alliances among Small- and Medium-Sized Enterprises: Some Propositions. American Journal of Business Research, 1(2), 27-30. (Article publié).
  • Boivin, C, Roch, J, Rodier, F. (2008). Growth and Corporate Identity: The Case of Ocean Spray. Journal of Business Case Studies, 4(6), 51-55. (Article publié).
  • Rodier, F, Coderre, F, Boivin, C. (2006). Alliances de marques dans le secteur alimentaire au Québec: un portrait de la situation. Gestion, revue internationale de gestion, 31(2), 13-20. (Article publié).
  • Boivin, C, Roch, J. (2006). Dominant Organizational Logic as an Impediment to Collaboration. Management Decision, 44(3), 409-422. (Article publié).
  • Boivin, C. (2005). Profiting from Licensing without Royalties. Marketing Bulletin, 16(6), (Article publié).
  • Boivin, C, Langinier, C. (2005). Technology Licensing to a Rival. Economics Bulletin, 12(14), 1-8. (Article publié).
  • Boivin, C. (2004). Technology Exclusivity or Technology Sharing? The Case of the Advanced Photo System. The Marketing Review, 4(2), 87-98. (Article publié).
  • Boivin, C, Vencatachellum, D. (2002). R&D in Markets with Network Externalities. Economics Bulletin, 12(9), 1-8. (Article publié).
  • Boivin, C, Vencatachellum, D. (1998). Externalités et coopération en recherche et développement: Une reconceptualisation. Actualité économique, Revue d'analyse économique, 74(4), 633-649.
  • Boivin, C, Vencatachellum, D. (1997). Alliance de R-D avec des projets multiples: une réponse à Combs. Revue d'économie industrielle, 82(4), 93-99. (Article publié).

Chapitres de livre

  • Caroline Boivin Jean-François Guertin. (2018). Le marketing des produits verts: d'un marché de niche à un marché de masse. Éléments de finance responsable, sous la direction de Claudia Champagne et de Frank Coggins et Lyne Latulippe (327-348). Éditions Yvon Blais. (Article publié).

Articles de conférence

  • Francine Rodier Caroline Boivin. (2018). Meal Kits Home Delivery Services: What are the Right Ingredients for Marketing Strategy?. Abstracts, (Article accepté).
  • Jean-François Guertin Caroline Boivin Rami Ayadi. (2018). Stakeholders' perspectives, priorities and strategies regarding the deployment of electric vehicles: The case in the province of Quebec, Canada. Abstracts, (Article accepté).
  • Rodier, F, Boivin, C, Durif, F. (2016). Environment: Stand-Alone Driver for Responsible Consumption?. 23rd Recent Advances in Retailing & Services Science Conference. (Article publié).
  • Rodier, F, Boivin, C, Durif, F. (2016). Five Shades of Responsible Food Consumption. 23rd Recent Advances in Retailing & Services Science Conference. (Article publié).
  • Rodier, F, Boivin, C, Durif, F, Ertz, M. (2016). Spillover Effects between Categories of Responsible Food Products?. Academy of Marketing Science World Congress. (Article publié).
  • Ayadi, R, Guertin, J-F, Boivin, C. (2015). Green Gap for Green Cars? A Conceptual Framework. 22nd Recent Advances in Retailing & Services Science Conference. (Article publié).
  • Durif, F, Dehling, A, Rajaobelina, L, Boivin, C. (2014). How to Explain Infatuation with the Online Secondhand Market?. Academy of Marketing Science World Congress. (Article publié).
  • Durif, F, Dehling, A, Rajaobelina, L, Boivin, C. (2014). L'achat d'objets d'occasion en ligne: des motivations pas tout à fait comme les autres. Association Française du Marketing.
  • Durif, F, Boivin, C, Rajaobelina, L, François-Lecompte, A, Roy, J. (2014). Understanding Green Marketing Consumption: Is Perceived Consumer Effectiveness A Predictor of Green Behaviour?. Academy of Marketing Science World Congress. (Article publié).
  • Rajaobelina, L, Durif, F, Boivin, C. (2013). Do Green Consumption Behaviours Determine Green Insurance Adoption?. 20th Recent Advances in Retailing & Services Science Conference.
  • Durif, F, Boivin, C, Rajaobelina, L, François-Lecompte, A, Roy, J, Faucher, P. (2013). Proposition d'une mesure revisitée de la consommation responsable. Association Française du Marketing. (Article publié).
  • Boivin, C, Dubois, S, Roy, J. (2013). The impact of organic content on consumers' preferences in clothing. 20th Recent Advances in Retailing & Services Science Conference. (Article accepté).
  • Boivin, C, Durif, F, Roy, J. (2012). Does 'green' make a difference in the choice of products?. 19th Recent Advances in Retailing & Services Science Conference.
  • Boivin, C, Rodier, F, Durif, F. (2012). Retailers' Green Inclination. 19th Recent Advances in Retailing & Services Science Conference.
  • Boivin, C, Durif, F, Rao Sahib, P. (2011). Choosing a Shade of 'Green': Evidence on the Determinants of Certification Choice in Household Cleaning Products. 18th Recent Advances in Retailing & Services Science Conference.
  • Hinse, M-J, Durif, F, Boivin, C. (2011). Ethical Fashion: Shading Light on an Emerging Sector. 18th Recent Advances in Retailing & Services Science Conference.
  • Boivin, C, Durif, F, Rao Sahib, P. (2010). A Taxonomy of Retailing Strategies and the Green Wave: The Case of Multi Purpose Cleaners. 17th Recent Advances in Retailing & Services Science Conference. (Article publié).
  • Durif, F, Boivin, C, Drouillard, J-B. (2010). Distribution Strategies of Green Cleaning Cleaning Products. 17th Recent Advances in Retailing & Services Science Conference.
  • Boivin, C. (2004). Brand Alliances in Fast Food. 11th Recent Advances in Retailing & Services Science Conference.
  • Racine, G, Sabau, L, Durif, F, Boivin, C. Ah oui? Télécharger de la musique en ligne, c'est illégal?. Congrès de l’Association des sciences administratives du Canada (ASAC.
  • Boivin, C, Durif, F, Drouillard, J-B. A walk in ecolabel-land: The case of household cleaning products. European Marketing Academy (EMAC) Conference.
  • Boivin, C, Durif, F, Roy, J. Buying Responsible Goods: The Influence of Perceived Risks Revisited. 14th International Business Research Conference.
  • Boivin, C, Roy, J, Durif, F. Buying Responsibly: What is the Impact of Motivations?. European Marketing Academy Conference.
  • Durif, F, Rajaobelina, L, Boivin, C. Communication guidelines for socially responsible goods and services. International Vincentian Conference Promoting Business Ethics.
  • Rodier F, Boivin C. Coupling Organic and Fair Trade: A Sound Labelling Strategy?. 24th Recent Advances in Retailing & Services Science Conference, EIRASS (European Institute of Retailing and Services Studies).
  • Burns, M, Charette, L-P, Perron, M-P, Durif, F, Boivin, C. Est-ce que les marques maison suivent la tendance verte? Le cas des produits d'entretien ménager. Congrès de l’Association des sciences administratives du Canada.
  • Chamberland-Tremblay, D, Saada, M, Boivin, C, Caron, C. Geomatics: Opening a New Space to Retailing. 12th Recent Advances in Retailing & Services Science Conference.
  • Durif, F, Boivin, C, Julien, C. Green Products? You said Green Products?. European Marketing Academy (EMAC) Conference.
  • Greening the Gap: A Procedure for Evaluating the Green Gap. European Marketing Association Conference.
  • Is Generation Y Really Green?. European Marketing Academy Conference.
  • Hinse, M-J, Boivin, C, Durif, F. Le portrait du secteur de la mode éthique au Québec. 80e Congrès de l'Association Canadienne Francophone pour le savoir.
  • Boivin C, Guertin J-F. Marketing Green Products: From a Niche Market to a Mass Market. 24th Recent Advances in Retailing & Services Science Conference, EIRASS (European Institute of Retailing and Services Studies),.
  • Rodier F, Boivin C. Meal Kits Delivery Services: What are the Right Ingredients for Marketing Strategy?. 25th Recent Advances in Retailing & Services Science Conference, EIRASS (European Institute of Retailing and Services Studies).
  • Boivin, C, Durif, F. Profiling levels of responsible consumption behaviours. Society of Business Research Conference.
  • Rodier, F, Boivin, C, Durif, F. Quel marketing pour les produits alimentaires dits 'responsables'?. 28e congrès de l'Association Française de Marketing.
  • Durif, F, Faucher, P, Boivin, C, Roy, J, François-Lecompte, A. Responsible Consumption Index (RCI): An Innovative Tool for Measuring Responsible Consumption. International Vincentian Conference Promoting Business Ethics.
  • Durif, F, Boivin, C, Rajaobelina, L, François-Lecompte, A. Socially Responsible Consumers: Profiles and Implications for Marketing Strategy. 14th International Business Research Conference.
  • Guertin J-F, Boivin C. Stakeholders’ perspectives, priorities and strategies regarding the deployment of electric vehicles: The case in the province of Quebec, Canada. 25th Recent Advances in Retailing & Services Science Conference, EIRASS (European Institute of Retailing and Services Studies).
  • Guertin J-F, Boivin C, Ayadi R. Sustainability: Asset or Liability? The Case of Electric Vehicles. 24th Recent Advances in Retailing & Services Science Conference, EIRASS (European Institute of Retailing and Services Studies).
  • Bernard Lapointe, S, Emond, S, Sicotte, A, Théoret Legault, H, Boivin, C, Parissier, C. What are Consumers Looking For in Dark Chocolate?. Applied Business Research Conference.

Autres contributions

Cours enseignés

  • Marketing vert. MAR876. Université de Sherbrooke. Canada.

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